DHL and Leicester City deliver global exposure to British Small Businesses

October 2017

Leicester, Monday 30 October 2017: Three British businesses will receive global exposure at King Power Stadium, thanks to DHL, the Official Logistics Partner of Leicester City Football Club.

To help British ecommerce businesses to grow internationally, DHL offered the opportunity to win free advertising at Leicester City. More than 100 small businesses applied, and now the judges have met, DHL and Leicester City are delighted to announce the three winners:

Artifacts Apparel is an online retailer offering premium menswear of selected brands at accessible prices.

Shuperb is an award winning Leicester-based retailer which offers the best choice of comfort and fashion footwear at the best value for money.

Versa Forma offers ‘Technical Sportswear, designed for an Active Lifestyle’.

Shannon Diett, VP Marketing at DHL Express UK, was one of the judges “The quality of applications was outstanding, so choosing just three was a very challenging task. On this occasion the winners all came from the fashion industry, but we saw strong applications from online stores offering all sorts of products – from decorating supplies to sporting equipment. The creativity and entrepreneurial spirit of these businesses should ensure their future success here in the UK and in markets all over the world.”

Jonathan Gregory, Commercial Director at Leicester City Football Club added: “Globally LCFC have over six million fans, so we are really proud to be able to offer these businesses the opportunity to reach that audience. We’re confident that the selected winners will appeal to our fan base and will benefit from this global exposure.”

DHL is already helping many leading online retailers to recognise their international potential. See how we can help grow your business by visiting

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